A Scarring Image

Tuesday, January 28, 2014

American model and actress, Scarlett Johansson was recently made the international representative of SodaStream International Ltd.

Scarlett Johansson

SodaStream is a product that allows you to make your favourite cold drink in the comforts of your own home. You can choose from 60+ flavours and carbonate you drink as much or as little as you prefer. The product comes with reusable BPA-free bottles that last for years. Although the product gives the rest of the beverage industry incentive to consider the environment, it lacks complete legitimacy.

SodaStream is located in the West Bank. International law holds that commerce with Israeli settlements is prohibited. Accordingly, Oxfam contends that such activity propagates the inequality and poverty of the Palestinian residents receiving provisions from Oxfam.

What does this have to do with Scarlett Johansson? She is also an ambassador for Oxfam. Although the organization appreciates her influential presence in their organization, opinions on whether to keep her as an Oxfam ambassador vary.  She is not the first celebrity to partner with an organization striving to better the lives of those living in poverty.

Do you think celebrity affiliation is a benefit or a drawback to poverty-alleviating organizations?